The Center for Cancer and Blood Disorders at Phoenix Children’s Hospital (Website Copywriting)
Client: Phoenix Children’s Hospital (PCH)
PCH’s situation: Phoenix Children’s Hospital had information about its Center for Cancer and Blood Disorders (CCBD) in a variety of places online and they wanted a cohesive microsite that parents of sick children could visit and immediately understand the expertise the PCH CCBD team offered.
My solution: This project was a mixture of writing, editing, and curating content so that every program section within the CCBD microsite had the same tone and presentation of information.
The result: I provided content for nine pages within the microsite, including the Hematology index page and its subsequent program pages: Hemophilia, Sickle Cell Disease, Thrombosis; the Histiocytosis index page; and the following Oncology program pages: Blood & Marrow Transplant, Leukemia/Lymphoma, Neuro-oncology, and Solid Tumor.
Heidi (Lading) Kiec, Freelance Corporate Copywriter 