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Posts tagged ‘Freelancing’

The Center for Cancer and Blood Disorders at Phoenix Children’s Hospital (Website Copywriting)


Client: Phoenix Children’s Hospital (PCH)

PCH’s situation: Phoenix Children’s Hospital had information about its Center for Cancer and Blood Disorders (CCBD) in a variety of places online and they wanted a cohesive microsite that parents of sick children could visit and immediately understand the expertise the PCH CCBD team offered.

My solution: This project was a mixture of writing, editing, and curating content so that every program section within the CCBD microsite had the same tone and presentation of information.

The result: I provided content for nine pages within the microsite, including the Hematology index page and its subsequent program pages: Hemophilia, Sickle Cell Disease, Thrombosis; the Histiocytosis index page; and the following Oncology program pages: Blood & Marrow Transplant, Leukemia/Lymphoma, Neuro-oncology, and Solid Tumor.

Artane Construction (Website Copywriting)


Client: Artane Construction

Artane’s situation: This Chicago-based full-service general contractor, project management and design firm had commissioned a remodel for their website which was going live ASAP, but the content on the original site wasn’t in line with Artane’s sensibilities. They wanted the entire site rewritten to sound like them, and they needed it in less than two weeks.

My solution: During an hour-long coffee meeting with Rachel, one half of Artane’s husband and wife owner-operator duo, we discussed the company. I asked questions about the company’s values, its focus, its uniqueness. I came to understand the clientele and why they would choose Artane over its competitors.

The result: In less than a week I wrote content for the home page, about us page, and six service offering overviews. The content matched what I felt was the voice of Artane. Rachel changed two tiny things. She was thrilled with the rapid turn-around and the spot-on messaging. She was so pleased that she asked me to write a newsletter for them. The e-newsletter I wrote generated new business for Artane less than a week after it was sent.

A Blueprint for Optimized E-Learning Content Development (Whitepaper Ghostwriting)

Heidi Lading, whitepaper ghostwriter

Client: NIIT

NIIT, a global talent development company, is one of the top five training companies in the world. NIIT Limited is listed on the National Stock Exchange and Bombay Stock Exchange of India.

White Paper: A Blueprint for Optimizing E-Learning Content Development

This white paper serves as a go-to resource–a blueprint–for Chief Learning Officers seeking to optimize content development, by providing them with an understanding of what to look for when embarking on a managed training services partnership.