Posts tagged ‘Copywriting’
Client: Artane Construction
Artane’s situation: This Chicago-based full-service general contractor, project management and design firm had commissioned a remodel for their website which was going live ASAP, but the content on the original site wasn’t in line with Artane’s sensibilities. They wanted the entire site rewritten to sound like them, and they needed it in less than two weeks.
My solution: During an hour-long coffee meeting with Rachel, one half of Artane’s husband and wife owner-operator duo, we discussed the company. I asked questions about the company’s values, its focus, its uniqueness. I came to understand the clientele and why they would choose Artane over its competitors.
The result: In less than a week I wrote content for the home page, about us page, and six service offering overviews. The content matched what I felt was the voice of Artane. Rachel changed two tiny things. She was thrilled with the rapid turn-around and the spot-on messaging. She was so pleased that she asked me to write a newsletter for them. The e-newsletter I wrote generated new business for Artane less than a week after it was sent.
Client: NIIT
NIIT, a global talent development company, is one of the top five training companies in the world. NIIT Limited is listed on the National Stock Exchange and Bombay Stock Exchange of India.
White Paper: A Blueprint for Optimizing E-Learning Content Development
Client: Apparel Media
Apparel Media’s situation: This Chicago-based startup was looking to close a round of funding and needed to revamp their messaging and the look and feel of their website. It was Thanksgiving and they wanted the site up before the end of the year.
My solution: I dug into the existing messaging and held brain dump and brand messaging sessions with the founders and CTO, and contracted out the design and development of the website (which I project managed to fit within the new brand positioning). Focusing on SEO-friendly content I wrote copy to reposition who the company is, created an acronym and revamped copy to explain what the company does, differentiated the company by conceptualizing its unique selling proposition, developed case studies showcasing past successes, and packaged the company history in an engaging narrative.
The result: The site went live on New Years Eve with much celebration. The updated brand positioning was inserted into sales and investor presentations and the new T.E.A.M. acronym received immediate positive feedback from Apparel Media’s potential clients and investors alike. Apparel Media went on to close their $1.15 million Series A Funding barely a month after the website went live.
Heidi (Lading) Kiec, Freelance Corporate Copywriter 